Ozsourced Co-Founder, Karen Hollenbach of Think Bespoke shares with us her insights on using LinkedIn effectively and how it is not in fact a social media platform, but a virtual room where we can converse and learn from others. This article will also introduce you to Think Bespoke’s Guide to Networking on LinkedIn with our foundational, intermediate and advanced LinkedIn networking steps.

Why I Recommend You Invest Time Networking More Effectively on LinkedIn

Networking on LinkedIn means either continuing face to face conversations via messaging or starting conversations with connections you have not been in contact with for a while. If you have more introverted tendencies or simply do not have time to stay in contact with or reach out to your professional community, LinkedIn is a very handy way to stay in touch with others. Does this mean wishing your connections happy birthday on LinkedIn? Some sales people I’ve trained say they like receiving the LinkedIn notifications that their connections have a birthday. Personally, I have turned this notification off. I do not think LinkedIn is the place to wish people happy birthday and recommend to my clients that they do not list their birthday or marital status on LinkedIn. There are social media platforms for this purpose.

If you have more introverted tendencies or simply do not have time to stay in contact with or reach out to your professional community, LinkedIn is a very handy way to stay in touch with others.CLICK TO TWEET

LinkedIn is also a place where you can reach out to subject matter experts in their field, either by inviting them to connect or following them on LinkedIn. This is especially useful if they post value adding content on LinkedIn in their area of expertise, which is possible via LinkedIn Profile updates or LinkedIn articles published via LinkedIn Profiles.

A more recent trend on LinkedIn (and one that LinkedIn’s algorithms are giving preference to) is to share native video updates via LinkedIn, which is also another way to learn from others. I prefer the written word and the online conversations that occur on LinkedIn after I have posted a micro-story via my profile (see example below) or a LinkedIn article and people comment and discuss the content I have shared. Both are effective, and so it depends on your preferred content format, and the type of content the people you are trying to influence on LinkedIn like to engage with.

Karen Hollenbach
Known affectionately as ‘the LinkedIn lady,’ Karen leads a collective of experienced content marketing and career planning professionals dedicated to helping individuals and organisations communicate more effectively – both online and offline.

Find out more about Think Bespoke’s LinkedIn services at www.thinkbespoke.com.au
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